in late april 2022, i was reached out to by the general manager of overwatch contenders team ex oblivione, to head the renewed team's brand image. the manager gave me full creative freedom to refresh the brand, simply asking me to stick to the team's origin of void/oblivion, infuse a feeling of royalty and respect, and make things look cool.
i took these requests to heart, as i had been looking to test the limits of my creativity at the time i was brought onto the staff. i ended up completely rebranding the colors, refreshing the logo, and exploring drawn elements and "match phrases" to emphasize the chaotic nature of the void. around this time, i had also began experimenting with attempting to tell a brand story through graphics, and so the story i developed with exo was "the creatures from the void are leaking into reality." this project focuses primarily on work done between may - december 2022, however may include work from 2023 as well
brand guidelines
moodboard
teasers
launch and beyond
misc graphics
